Minnesota Brow Lash & Medspa Academy — July Ads Report
A beauty career school (Microblading, Nail, Lash, Medical Aesthetics) in Saint Louis Park, Minnesota. A summary of enrollment data, performance evaluation, and campaign optimization recommendations for July.
Executive Summary
A lead-gen campaign for beauty course enrollment in Minnesota, delivering positive results.
Key Takeaways
With $1,686.61 spent, the campaign generated 83,627 impressions, 2,291 clicks, and 175 leads interested in enrolling — an average cost of $9.64/lead, quite good for a high-value training industry. Overall CTR reached 2.74% — above the education/enrollment industry benchmark (typically 1–2%). The "Nails" ad was the most efficient at only $4.74/lead. At the same time, Facebook and Instagram follower growth surged (+2.5K% and +2.2K%) — the campaign isn't just generating leads, it's also building a strong brand following.
About the Academy & Target Audience
MN Brow Lash & Medspa Academy trains beauty careers in Minnesota — Microblading, Nail, Lash/Esthetician, Medical Aesthetics.
July Highlights
Figures recorded directly from Meta Ads Manager.
Performance Evaluation
Metrics are strong relative to the specifics of the training/education lead-gen industry.
CTR 2.74% — above education benchmark
Enrollment ads typically achieve a CTR of 1–2%. A 2.74% CTR shows the course content is attracting genuinely interested prospects.
"Nails" — the top-performing ad
Cost of only $4.74/lead — nearly twice as efficient as the average ($9.64). A clear signal to scale up its budget.
175 leads in one month
With $1,686.61 spent, this is a strong result for a high-value training industry — every lead counts.
Follower growth surged
Facebook +2.5K%, Instagram +2.2K% — the campaign is also building a powerful brand following.
Conversion Journey
From impressions to course enrollment inquiries.
Ad-by-Ad Performance
Extracted from Meta Ads Manager — 8 ads running, 1 ad turned off.
| Ad | Spend | Impressions | Reach | Clicks | CTR | Leads | Cost/Lead |
|---|---|---|---|---|---|---|---|
| Nails Best performer | $298.53 | 17,416 | 7,711 | 550 | 3.16% | 63 | $4.74 |
| New Leads Ad (#8) | $248.31 | 15,672 | 8,049 | 443 | 2.83% | 39 | $6.37 |
| New Leads Ad (#2) | $15.94 | 405 | 284 | 10 | 2.47% | 2 | $7.97 |
| New Leads Ad (#6) | $202.49 | 13,179 | 7,362 | 362 | 2.75% | 21 | $9.64 |
| New Leads Ad (#1) | $315.97 | 8,134 | 3,697 | 216 | 2.66% | 16 | $19.75 |
| Lash + Esthetian | $603.04 | 28,634 | 11,615 | 702 | 2.45% | 34 | $17.74 |
| Nailm1 | $2.11 | 171 | 104 | 8 | 4.68% | — | — |
| Nail | $0.22 | 16 | 13 | — | — | — | — |
| Nail image (off) | $0.00 | — | — | — | — | — | — |
| Total (9 ads) | $1,686.61 | 83,627 | 25,840 | 2,291 | 2.74% | 175 | $9.64 |
Ads Currently Running
8 creatives across 3 course groups: Medical Aesthetics, Nail Program, Lash & Esthetician.
Facebook & Instagram Growth
Page metrics for July (Jul 1–31, 2026), recorded from Meta Business Suite.
Next Steps
Optimization direction for next month's campaign.
Scale up budget for the "Nails" ad
Lowest cost/lead ($4.74) — increase its budget to generate more leads at a more optimal cost than the average.
Re-optimize "Lash + Esthetian"
Largest budget ($603.04) but highest cost/lead ($17.74) — worth testing a new creative or audience.
Leverage the FB/IG follower growth
Retarget new followers with lead-gen ads to keep lowering cost/lead next month.